Privacy Policy

Effective Date: April 15, 2026
Entity: Shy Grove Ventures LLC d/b/a The Promise Plan (“The Promise Plan,” “we,” “us,” “our”)
Contact: contact@promiseplanpets.com • Miami, FL

1 | Overview

This Privacy Policy explains how The Promise Plan collects, uses, stores, and protects your information when you visit our website, create an account, enroll in a membership plan, or use any part of our communication and coordination services (“Service”).

By accessing or using the Service, you acknowledge this Privacy Policy and consent to our data practices as described below.

2 | Information We Collect

We collect the following categories of information:

A. Information You Provide Directly

  • Account details (such as name, email address, phone number)
  • Pet details (name, species, sex, coloring, weight)
  • Care instructions (feeding, medications, routines, behavioral notes, medical notes you choose to provide, daily routines)
  • Home access information (entry notes details, if you choose to provide them)
  • Designated contacts and pet guardians (names, phone numbers, email addresses)
  • Escalation instructions
  • Check-in responses
  • Messages and communications with us
  • Consent forms from your designated contacts and guardians

You are not required to submit home access information unless you choose to provide it. We recommend you don’t share sensitive information such as passcodes.

B. Payment Information

Payments are processed by our third-party payment processor (Stripe, Inc.). We do not store full card numbers or bank credentials.

C. Automatically Collected Information

We may collect:

  • IP address
  • device and browser type
  • access times
  • pages visited
  • referring URLs
  • usage and interaction data
  • general location information (approximate city/state)

D. Information From Your Contacts and Designated Pet Guardians

Your designated contacts and pet guardians may provide information through our Consent Agreements or by interacting with us during plan activation.

3 | Cookies & Tracking Technologies

We and our service providers (Stripe, Twilio, Airtable, analytics providers, etc.) may use cookies, pixel tags, web beacons, and similar technologies to:

  • operate and secure our website
  • enable core functionality (such as login and account features)
  • conduct analytics to understand website performance
  • measure the effectiveness of marketing or email campaigns
  • improve user experience

You can control cookies through your browser settings, including blocking or deleting them. Disabling cookies may affect website functionality.

We do not use cookies to collect sensitive data or to sell personal information.

4 | How We Use Your Information

We use your information to:

A. Operate and Provide the Service

  • send check-ins and follow-ups
  • activate your plan if you don’t respond to check-ins and follow-ups
  • notify contacts and designated guardians
  • share instructions once a contact confirms care
  • carry out your documented escalation steps
  • pause and resume check-ins based on your instructions, and record the status of your service during any paused period
  • log inbound messages that do not match an open check-in, and send an automated response directing the sender to our support contact information
  • generate and send a care plan export (PDF or similar format) to your designated contacts and guardians during escalation, if you have opted in to this feature

B. Maintain and Improve the Service

  • troubleshoot service issues
  • improve reliability
  • analyze usage patterns
  • support customer service

C. Process Payments

  • manage subscriptions
  • process charges
  • update billing information

D. Communicate With You

  • operational messages (required for the Service)
  • account updates
  • onboarding messages
  • promotional and marketing emails (optional)

E. Ensure Safety and Compliance

  • verify contact consent
  • prevent fraud or misuse
  • comply with legal obligations

We do not sell, rent, or trade personal information to third parties for monetary gain. We share information only as described in Section 6 of this policy (with your designated contacts and/or pet guardians during plan activation, with service providers, and as required by law).

5 | Home Access Information

If you choose to provide home access details, you acknowledge:

  • You are legally permitted to share this information.
  • We transmit it only to your designated contacts and pet guardians during plan activation and only when they confirm they are stepping in.
  • We do not verify its accuracy.
  • We are not responsible for misuse by your contacts, guardians, or third parties.
  • We do not take possession of physical keys or access devices.

You may update or delete this information at any time. We recommend you don’t share sensitive information such as passcodes.

6 | How We Share Information

We share information only as necessary:

A. With Your Designated Contacts and Pet Guardians

During plan activation (when you don’t respond to missed check-ins), we share the following information with your designated emergency contacts, primary guardian, or backup guardian—in the order you have specified—with whoever confirms they will provide care for your pet:

  • pet details (such as name, species, age, medical needs, routines)
  • care instructions (feeding, medications, behavior notes)
  • home access instructions (if you provide them)
  • escalation notes
  • any additional notes you documented in your care plan

We do not share your information with all contacts simultaneously unless no one confirms and your escalation plan instructs us to do so. If you have opted in, and no contact confirms care after all outreach attempts are exhausted, we will send a final email containing your pet’s care plan to all of your designated contacts and guardians. We do not share your care plan with guardians or contacts who have not confirmed they are stepping in, except in this final opt-in scenario.

B. With Service Providers

We work with trusted third parties (Stripe, Twilio, Airtable, etc.) for:

  • website hosting
  • payment processing
  • SMS/call/email delivery
  • analytics
  • customer support
  • cloud services

These providers have their own security practices and privacy obligations.

C. Legal Requirements

We may disclose information if required to do so by law, subpoena, court order, government request, or to protect our rights and safety.

D. Business Transfers

In the event of a merger, acquisition, asset sale, or reorganization, your information may be transferred as part of that transaction. You will be notified if your information will be governed by a new policy.

We do not sell, rent, or trade personal information to third parties for monetary gain.

7 | Data Retention

We retain your information as long as necessary to:

  • operate the Service
  • comply with legal obligations
  • maintain transaction records
  • resolve disputes

After Cancellation

Upon cancellation, all account data—including your pet details, care instructions, contact information, and consent forms—is permanently deleted within 30 days, unless we are required to retain records to comply with legal obligations or defend against claims. We may retain limited transaction records (such as billing history) as required by law.

8 | Data Security

We use reasonable administrative, technical, and physical safeguards, including:

  • HTTPS/SSL encryption
  • access controls
  • secure servers
  • limited employee access
  • routine security assessments

No system is completely secure. We cannot guarantee absolute protection.

9 | Data Breach Notification

If a breach involving your personal information occurs, we will notify you in accordance with applicable law, typically within 30 days of discovery.

10 | Your Rights

All users of The Promise Plan have the right to:

  • access the personal information we hold
  • request corrections
  • request deletion (subject to legal retention requirements)
  • request a copy of their information
  • request restrictions on processing
  • opt out of marketing emails

For Trusted Contacts and Designated Pet Guardians: If you are listed as a contact or designated guardian and wish to access, correct, or delete your information, email care@promiseplanpets.com with your name and the member's name and contact information.

State-Specific Rights

Residents of certain states—including California, Colorado, Virginia, Connecticut, and others—may have additional rights, such as:

  • appeals of denied privacy requests
  • opt-out rights for specific data uses (we do not sell data or engage in targeted advertising)

We will honor all rights required under applicable law. To submit a request, email members@promiseplanpets.com. We may verify your identity before processing requests. Designated contacts may request deletion of their data at any time.

11 | Children’s Privacy

The Service is not intended for individuals under 18, and we do not knowingly collect information from children.

12 | Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices or content.

13 | International Users

The Service is intended exclusively for residents of the United States. We do not knowingly permit account creation, enrollment, or plan participation by users located outside the United States.

If you access the Service or website from outside the United States, you do so voluntarily and acknowledge that your information will be processed in the United States, where data protection laws may differ from those in your country of residence.

14 | Changes to This Privacy Policy

We may update this Privacy Policy at any time. Revisions are effective when posted to our website. Your continued use of the Service constitutes acceptance of the updated policy.

15 | Contact Us

Privacy questions or requests may be submitted to: contact@promiseplanpets.com
The Promise Plan • Miami, FL