If something happened to you today, would your pet be cared for tonight?
You’d do anything to make sure your pet is cared for—but the unexpected can happen fast. The Promise Plan activates action so your pet’s care doesn’t depend on chance.
When the unexpected happens, preparation matters
How The Promise Plan works—from alert to action
Enroll
Build a plan personalized to your wishes and your pet’s needs. We securely record your care instructions, emergency contacts and essential information—so that your plan is ready when needed.
Alert
Our system runs automatic, contactless check-ins by text or call at your chosen frequency. If a check-in and subsequent follow-up messages go unanswered, your care plan is triggered and we initiate outreach.
Coordinate
Once your plan is triggered, we reach out to your contacts in your chosen order and based on your instructions. We guide them step-by-step and share your pet’s care info so they can begin care for your pet quickly.
Current enrollment open · Service coverage begins March 2026
Protection that’s ready before you need it
Wills and trusts secure your pet’s future, but they don’t help loved ones know what to do right now. The Promise Plan keeps your instructions and contacts connected so your pet’s care can begin smoothly if you’re suddenly unreachable.
Clear plan. Confident action. Clarity when it matters.
A backup plan that works
How your plan automatically activates:
- Smart check-ins by text or call detect when you haven’t responded. After two missed follow-ups, your plan activates.
- We alert your contacts in your set order and follow your instructions until care is confirmed.
- We guide the contact who confirms care with your plan details so your plan can be carried out quickly.
A plan that changes everything
Without a plan, care depends on chance.
Moments after an emergency, there are many unknowns: who will care for your pet, how they’ll be cared for and how long it will take to secure a safe place. The Promise Plan eliminates those unknowns by turning uncertainty into action so your pet is never left without a plan.
What's coming?
We're developing a Smart Check-In feature—technology that notices if your phone hasn't been active for a time period you choose and sends you a check-in. If you don't respond, we begin your escalation process by contacting your designated contacts.
Fewer check-ins. Smarter alerts. Join our early waitlist to be first to try it.
When you can’t be there, preparation can.
We keep your pet’s care info and trusted contacts connected—so help can start without hesitation.
Without a plan, pets are at risk
When life takes an unexpected turn, pets are often left without direction. These numbers show why preparation matters.
Most owners don't have an emergency plan for their pet
68% of pet owners say they don’t have a care plan for their pet in either the short or long term during an emergency, leaving their pets at risk.
Source: American Pet Products Association
Dogs and cats can survive only 3 days without water
In documented cases where pets were left alone for extended periods, lack of water for 48–72 hours posed serious health risks.
Sources: ScienceDirect, Veterinary Resources
1 in 4 adults faces a sudden emergency each year
Emergencies don’t wait for preparation. The Promise Plan turns your care plan into next steps for your contacts to fulfill.
Source: Centers for Disease Control and Prevention
6 million dogs and cats entered U.S. shelters last year
607,000 were euthanized. 1 in 10 surrenders are a result of owner incapacitation or death—leaving pets suddenly without care.
Sources: ASPCA, World Animal Foundation
Because your pet deserves more than hope
See how The Promise Plan compares
Planning Options: The Promise Plan vs. No Plan vs. Leave Notes
How your pet's care and response process differ depending on your level of preparation.
The Promise Plan
No Plan
Leave Notes
Response Time
Pet Care Details
Care Coordination
Outcome for Pet
Common scenarios
How The Promise Plan facilitates pet care
Here’s how our system helps prevent pets from being left without care in common situations.
Sandra’s family loves her, but they’re busy and don’t always check in. If something unexpected happens, her dog could be left without care. The Promise Plan automates her daily check-ins and, if she doesn’t respond, reaches out to her chosen contacts with her care instructions so they can step in.
Alex lives with a chronic health condition that can cause unconsciousness. Without The Promise Plan, his pets could go hours or days before anyone notices he hasn’t checked in. With automated check-ins and outreach to his contacts, his pet’s care plan can start quickly by Alex’s friends and family.
Luke’s friend helps with his pets, but while that friend is away, Luke is hospitalized. Without The Promise Plan, no one might notice for days. Because his contacts are automatically notified when he’s unresponsive to a check-in, help can be arranged without delay and according to his instructions.
When Ana passes away unexpectedly, her family is not close by to step in for her cats. Without The Promise Plan, her cats might be left alone for days. With her local contacts already listed and her instructions stored securely, her plan is shared and her pets’ care begins after a missed check-in.
Why families trust The Promise Plan
A reliable system built on preparation, connection and clarity—so care does not fall through the cracks.
Speed
When hours matter, your plan activates once you’re unresponsive to our outreach.
Care
Your pet’s care details and well-being are supported and shared with the people you trust.
Certainty
When life changes suddenly, your plan provides clear direction so care can begin smoothly.
Relief
If the unexpected happens, you can rest easy knowing your pet has a plan and support system.
