About The Promise Plan

The Promise Plan exists to close a common gap: caring for your pet doesn’t always come with a plan. Preparation should be practical and handled in advance—not left to chance.

Our promise

We know the love you have for your pet runs deep—and the thought of them being left alone without care is something no one wants to imagine.

Too often, pet owners assume family or friends will notice something is off and step in for their pet—knowing exactly what to do and how to care for your pet the way you would. But hope isn’t a plan. When no one realizes you haven’t checked in, pets can be left waiting, anxious or at risk.

Our promise is simple: to give you confidence that your pet won’t be overlooked when you can’t respond. Through daily check-ins, automated alerts and outreach to your chosen contacts, we help ensure your plan is set in motion when it’s needed most.

Man holding shaking his dog's hand, representing trust and preparation.

Why we started

Amanda Graham

Founder

We know the love you have for your pet runs deep—and the thought of them being left alone without care is something no one wants to imagine.

Too often, people assume family or friends will notice something is off and step in—knowing exactly what to do and how to care for your pet the way you would. But hope isn’t a plan. When no one realizes you haven’t checked in, pets can be left waiting, anxious or at risk.

Our promise is simple: to give you confidence that your pet won’t be overlooked when you can’t respond. Through daily check-ins, automated alerts and outreach to your chosen contacts, we help ensure your plan is set in motion at the moment it’s needed most.

Founder holding her beloved family dog.

What we value

Every Promise Plan decision is built on four core values—the same principles that guide how we care for our own pets.

Love

Pets are family. We honor that bond by helping ensure they’re cared for as we’d want for our own.

Compassion

Unplanned situations are emotional. We act with empathy, patience and respect in every moment.

Reliability

Our system is designed to guide your plan into action when it’s needed most without delay.

Trust

Families rely on us because we stay consistent—offering steady support and clear communication.

Woman and dog in boots, representing preparation on a rainy day.

Our vision

We imagine a world where no pet is left without care when it’s needed most. Life may be unpredictable—but preparation shouldn’t be.

Our vision is to close the gap between life’s “what ifs” and your pet’s wellbeing—so every family can have greater peace of mind, knowing their pet’s care is planned, no matter what happens.

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